For those who want to make more profits from their blog or website who do not want to sell products or generate the large number of clicks needed to make money in pay per click advertising, CPA affiliate marketing is a compromise that must be taken seriously.
Many people are attracted to participate in cost-per-action or cost-per-acquisition (CPA) affiliate marketing because of their high payments compared to other website monetization methods. In these programs, affiliates are paid to get their visitors to perform certain actions, such as signing up for a newsletter or any other offer, downloading a file or application, filling out a specially developed survey or questionnaire, or registering for a test free product.
To better understand if this model is right for your site, you may need to understand the benefits and drawbacks of using CPA affiliate marketing.
He pays more. Since advertisers are getting direct results from CPA marketing, they are more than willing to pay lucrative commissions to their affiliates. Most of these programs pay their affiliates between $ 1 and $ 50, a far cry from what the CPC and CPM affiliate programs are paying their affiliates. As such, affiliates can achieve greater potential earnings if they properly promote these offers.
There is no need to stick your hand in anyone’s wallet. With CPA marketing, all you have to do is get your visitors to fill out a form or some other task. Needless to say, it is relatively easier to ask someone to provide your contact information in exchange for something than to convince the same person to buy a product online. Although this still requires the right strategy, the basic model is quite attractive.
There are many CPA offers to choose from. Realizing the cost effectiveness of this affiliate marketing model, many companies are launching their own CPA affiliate offerings to get new leads for their business. This provides a wide variety of products and services for the choice of interested affiliates.
The cons of CPA marketing
Getting accepted into CPA’s affiliate marketing programs can be quite a challenge. The companies that run these programs want quality traffic. There are many people who would like to promote your offers, so joining these networks can be difficult. Aspiring affiliates must meet some strict registration requirements before they can qualify for most CPA programs. Some programs even require a telephone interview before accepting new affiliates.
Some CPA programs are just scams. To avoid falling victim to this type of program, you should always read the terms and conditions carefully and request a payment once you reach the minimum payment level. Many programs have been closed over the years without paying their affiliates.
The competition is fierce. Many people are attracted to this form of marketing, and the competition, usually from very experienced marketers, can be quite fierce. Anyone who wants to succeed needs to know their stuff.
It takes persuasion. Although people are not asked to give up their money, they generally resist everything that takes time and requires them to provide personal information. CPA requires much more persuasion than just getting people to click on an ad.
While the benefits are good, there are pitfalls and success is not guaranteed. Take some time to learn about this form of marketing before you dive into it.